Shopping ads

Product Listing Ads

Benefits Of The Service

Enhanced Visibility

Visual Appeal: Shopping ads display product images, prices, and details, making them more visually attractive than standard text ads.

Learn More

 Improved Click-Through Rate (CTR)

Detailed Information: By showcasing product images, prices, and retailer names directly in the ad, potential buyers get all the information they need at a glance, which can lead to higher CTR.

Learn More

Higher Conversion Rates

Prequalified Traffic: Users who click on shopping ads are usually closer to making a purchase since they have already seen the product details and price.

Learn More

Effective Ad Spend Management

Cost-Per-Click Model: Advertisers only pay when a user clicks on their ad, making it a cost-effective advertising option.

Learn More

Broad Reach

Multiple Platforms: Shopping ads can appear on various Google properties, including Google Search, Google Shopping, Gmail, YouTube, and more.

Learn More

Efficient Product Management

Automated Updates: Product information in the ads is automatically updated from the product feed, ensuring that the latest information is always displayed.

Learn More

Businesses That Will Benefit

E-Commerce Retailers

General Merchandise Retailers: Online stores selling a variety of products, from fashion to electronics, can use shopping ads to showcase their extensive inventory and attract diverse customers.
Niche Marketplaces: Specialized e-commerce websites focusing on specific categories such as vintage clothing, handmade crafts, or eco-friendly products can reach targeted audiences more effectively.

Learn More

Brick-and-Mortar Stores with Online Shops

Chain Stores: Retail chains with physical outlets and online storefronts can use shopping ads to drive traffic to both their websites and physical locations.
Local Businesses: Small and medium-sized local retailers can compete with larger chains by showcasing their unique products and competitive pricing through shopping ads.

Learn More

Check testimonials for our satisfied clients

Product Listing Ads

Shopping ads, also known as Product Listing Ads (PLAs), are a type of online advertisement that highlights individual products sold by businesses. They typically appear in search engine results or on dedicated shopping platforms, showcasing product images, prices, and merchant information directly in the ad.

Account Setup

Google Merchant Center:

  • Create an Account: Sign up for a Google Merchant Center account.
  • Add Business Information: Fill out all necessary details about your business, such as business name, website, and contact information.
  • Verify and Claim Your Website: Verify your website by adding a meta tag, uploading an HTML file, or using Google Analytics or Tag Manager.
  • Create an Account: Sign up for a Google Ads account.
  • Link Merchant Center to Google Ads: In your Merchant Center account, link your newly created Google Ads account.

Product Feed Creation

Product Data:

  • Prepare Data Feed: The feed should include essential details like product ID, title, description, link, image link, price, availability, brand, GTIN, MPN, and condition.
  • Set up Data Feed in Merchant Center: Upload your product data feed in the Merchant Center. This can be done through Google Sheets, XML, or scheduled fetch.

Shopping Campaign Setup

  • Create Shopping Campaign: In Google Ads, create a new campaign and select “Sales” or “Leads” as your goal.
  • Choose Campaign Type: Select the “Shopping” campaign type.
  • Set Budget and Bidding Strategy: Set your daily budget and choose a bidding strategy that works for you (Maximize Clicks, Target ROAS, etc.).

We use the best digital products for your success

Detailed and updated database gives you the best insights to beat your competitors!

FAQs About Our Shopping Ads Services

Shopping Ads are a type of advertisement that features detailed information about specific products and appears in search results and other Google properties. These ads include a product image, title, price, store name, and more. They work by using the product data you submit in Google Merchant Center, which is linked to your Google Ads account.

Shopping Ads are primarily supported on Google, but they also appear on partner sites through the Google Display Network. Additionally, Microsoft Advertising (formerly Bing Ads) supports Shopping Ads for Bing users.

We create and manage Shopping Ads through a multi-step process, which includes:

  • Setting up and verifying a Google Merchant Center account.
  • Creating and optimizing a product data feed.
  • Linking Google Merchant Center to Google Ads.
  • Creating Shopping campaigns in Google Ads.
  • Organizing product groups and setting bids.
  • Monitoring performance and making necessary adjustments.

Facebook provides robust analytics and reporting tools within the Ads Manager. These tools allow you to track metrics such as reach, impressions, clicks, conversions, and more. You can use this data to measure the effectiveness of your ads and make necessary adjustments.

Shopping Ads offer several benefits including:

  • Better Visibility: Product images and details are prominently displayed, increasing click-through rates.
  • Qualified Traffic: Users who click on these ads are typically closer to making a purchase.
  • Enhanced Reporting: Detailed performance data at the product level helps refine campaign strategies.
  • Easy Management: Automated feed updates ensure your information stays current.

Performance and ROI can vary based on the competitiveness of your industry, product pricing, and the effectiveness of your campaign. Our aim is to maximize your returns by continuously optimizing the campaigns, targeting the right audience, and adjusting bids.

  • Click-through Rate (CTR)
  • Conversion Rate
  • Return on Ad Spend (ROAS)
  • Impressions and Clicks
  • Revenue generated

Yes, we offer feed optimization services. This includes ensuring your product titles, descriptions, and other attributes are optimized for better performance in the ad auctions and user searches.

Our certified digital marketing consultants will provide you with a risk-free marketing consultation, which includes:

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

Hurry! Limited spots available!

Get Free Revenue Growth Session